Over the years
We worked in silence behind the logos, behind the labels quietly making wetsuits for some of the best known names in the world. My team and I were the ones who stitched the seams, perfected the fit, checked every detail by hand. The suits we made ended up in big stores, surf magazines, and global media productions. But our names were never mentioned.
And for a while, that was okay. We took pride in the work itself.
Over time we had the privilege of working with over 50 wetsuit brands. Many became close friends. One of them someone I deeply respect once said to me:
“Usman you’re already doing what no one else can. Why don’t you do it under your own name?”